Zeal has been working on a sustainable hotel for over three years. The hotel sector is way behind other industries in addressing the issues they face around carbon emissions, our consumption and activities and recognises that, by 2050, we have to operate on a carbon net zero basis.

Established in 2012, Zeal Hotels aims to acquire strategic hotel sites, develop the hotels and maintain ownership of the assets. Motivated to reduce a hotel's carbon emissions through the construction process and operations, Zeal Hotels has launched a new brand, targeting net zero carbon, with the first UK site in the acquisition process and is seeking further development opportunities.

As an industry, we have much work to do, and it will be a lot easier and more cost-effective to operate a new-build hotel at carbon net zero if the property is designed and constructed to carbon net zero in the first place.